January, 2026

Why You Should Reject Sales Titles and Embrace the Role of Sales Expert

The Problem with Traditional Sales Titles Many professionals go by titles like BDR, SDR, Account Manager, or Sales ...

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Top content marketing automation tools & how to implement them

A few years ago, a small content team could execute a content strategy with design, scheduling, and reporting ...

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Web-based customer service software that grows with your business

Seven in ten customers have walked away from a brand due to a poor customer service experience. Not ...

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Red Ocean Strategies

1. Be the Value Creator, Not a Vendor In Eat their Lunch, you will find that you are ...

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Marketing efficiency ratio: How to calculate and improve yours

The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated ...

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What is lead management in sales?

Lead management involves capturing, qualifying, routing, nurturing, and tracking leads from initial contact to closing the deal. It ...

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