Marketing
Marketing efficiency ratio: How to calculate and improve yours
The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated ...
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AI search strategy: A guide for modern marketing teams
Search no longer rewards keywords alone — it rewards clarity. Large language models now read, reason, and restate ...
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Consistent brand voice: How to be unmistakable no matter what the channel
One of the most satisfying things you can achieve as a business or personality is instant brand recognition.
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Building systems of trust in the age of AI while staying human at heart
When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, ...
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AI-powered email content suggestions that actually convert leads
AI-powered email content suggestions are changing how marketing teams write, test, and scale email campaigns. Instead of guessing ...
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“AI is bad at being cool”
I spent the last week asking HubSpot marketers to get really honest about what actually worked for them ...
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How The Doux uses AI to engage community
“I think we’re moving into a space where most beauty companies are tech companies,” says Maya Smith.
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Circus dreams and serious struggles: Lessons on leadership from a literal ringmaster
Lights dim. Sounds hush. The aerialist spins into the air. Sequins sparkle in the warm light of a ...
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Modern workflow automation explained & 6 best workflow software
In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error, and scaling personalized customer ...
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